What is SMS Text Messaging? SMS, short for Short Messaging Service, is actually a text message service that enables short messages of generally a maximum of 160 characters in length, to be sent to, and transmitted from a cell phone. Cellphones and the use of SMS, are having an un-deniable impact on our lives and the methods we use to conduct business. The fact that SMS also provides an enormous chance for companies to have interaction with their customers, is not really well-known.
Consider these figures. The gmail phone reported that in the united kingdom alone, in a three year period from 2003, over 75 billion SMS messages were transmitted. In the US, according to the ‘Cellular Telecommunications & Internet Association’, the amount of SMS messages continues to grow from 930 million monthly in 2002, to 1.2 billion monthly in 2003. Recently, in the Philippines, SMS Messaging played a significant role in bringing down an unpopular political regime. Now that’s a lot of SMS messages.
The ‘Australian Mobile Telecommunications Association’, reported that during 2005, Australians sent greater than 5 billion texts. Considering, Australia’s population is simply around 20 million, this can be extraordinary. Popular reality Tv programs like Australian Idol, Big Brother, Dancing using the Stars, American Idol, as well as others, use SMS technology to create huge amounts of money of revenue straight from the SMS votes that might be used to determine the winners.
During the recent years, SMS Messaging has developed into the most common service within the mobile data area. Also, when response rates, interactivity and cost to implement, are thought, SMS marketing is without a doubt the most common marketing technique. SMS is really a high-response-rate method of communication, that can help to obtain and retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts. Based upon current growth figures, SMS Messaging can become an ever increasingly important component in future marketing communications.
While there is a charge for sending SMS messages, they nearly always make it to the intended recipient. SMS messages are forwarded to SMS Gateways, where they are stored until sent. This implies, even when the recipient is not immediately accessible to receive them, or if perhaps the telephone is powered off or away from range, messages are able to be delivered on the next opportunity. This high rate of deliverability makes SMS Messaging the very best approach to communication available.
There’s nothing more irresistible, than the tone of your in-coming SMS message to the user anticipating, perhaps, a private message from the friend. This reason alone nearly always guarantees the SMS message which you send, will be read.
Around 2,500 mobile phone-users in the city of Lulea, Sweden, volunteered to get SMS messages of promotions from 150 local organizations. The volunteers were sent an SMS for a well known fast food outlet’s burger offer, 25 percent from the targeted users took up the offer.
A small club planning to enhance their patrons during slow nights through the week, chose to run theme nights. Having committed to maintaining a database from the clubs members, the club owner prepared and sent an SMS message to his member database, offering a 45% off discount for turning with the words message. It was done the evening ahead of the event. The promotion was very successful with 29% of these sent the SMS message, trying out the offer and turning up.
Case 3 – with allocated SMS text credits. As security personnel arrived on location, the supervisor would text a keyword as well as an ID number. These SMS messages were sent to a central administration database, where they updated each officer’s individual timesheet. This method was repeated after the day as officers left. The entire timesheet collection process, that used to use up to 2 days, was almost entirely eliminated. Further, since this process automatically updated the administration database, accuracy and prevention of loss of data was ensured.
An application provider for media and advertising agents doing work in film, television and photography, desired to provide casting agents a quicker and a lot more efficient approach to finding out if their artists were designed for castings. This provider leads the business in casting solutions by combining, Web and SMS technology. All casting job details are entered into a database, and then queried for artist matches based upon set criteria. Artists who match the criteria are then sent an SMS message instantly. Messages are merely entered once, personalized, and delivered to all of the relevant artists. When received, the artist simply replies having a yes or no. Since the message is received in the administration database, records are updated immediately. Casting agents benefited by saving time, reducing costs and accurate recording of events.
Communication is essential in Marketing. SMS marketing makes it possible to directly interact with customers and offers a cost-effective way of data collection. Many leading companies have included this medium within their marketing strategies, and consequently, the number of companies using SMS continues to grow rapidly. An important element of using SMS as a promotional tool is a client database. This database needs to be maintained with some other relevant customer and make contact with information and of course should include a valid cellular phone number. If applicable for your area, ensure that you can to personalize your SMS messages keeping nwmzqs names in your database.
Probably the most essential factor when settings up an SMS campaign. Ensure your member database of mobile phone numbers is opted in. This pre approval for SMS communication ensures prevention of prosecution. Provision of a member opt out process may also assistance to avoid legal issues.
Be sure that your marketing is relevant for your target. The relevance from the message is important for achievement. Can the recipient view a real and tangible benefit to the message? Or even, brand damage could result. Limit SMS messages to not more than 160 characters. Focus your message on benefits and don’t ramble. If messages are more than 160 characters, another SMS must be sent. Avoid this. In addition to doubling the fee, the recipient might be irritated and discard the complete message.
SMS Messaging is an interactive medium. Invite participation through polls, logos, games, ring tones or vouchers. Use interactivity to obtain information for precisely targeted future promotions. Keep to the tried and proven techniques of database marketing Standard database marketing strategies and principles, as employed by other marketing mediums, are what SMS Messaging requires. The marketing database needs to be dissected by various factors as essental to particular businesses, including, gender, age, interests, location, purchasing patterns and frequency.